Royal London extends partnership
Tuesday 31st October 2017
Royal London has renewed its title sponsorship of domestic and international one-day cricket for a further two years.
Royal London will sponsor all England’s home one-day internationals and the 50-Over Royal London One-Day Cup competition until the end of the 2019 season.
It will encompass next summer’s five-match one-day series against Australia and a three-match series against India as England’s one-day squad build towards the ICC Cricket World Cup to be staged in this country in 2019.
The UK’s largest mutual life, pensions and investment company has been an ECB sponsor since 2014 as part of an agreement which also includes support for England women’s one-day cricket and national age-group competitions at recreational level.
As well as competition naming rights, the sponsorship encompasses access to England players, in-ground advertising and corporate hospitality.
ECB Commercial Director Sanjay Patel said: “It’s exciting that Royal London want to extend their relationship with cricket still further – building on the successful partnership we’ve forged together the past four years.
“With England’s one-day team victorious in all three one-day series last summer – and the Royal London One-Day Cup serving up a memorable Lord’s final, the 50-Over format continues to enjoy a significant media profile and offer valuable brand exposure.
“We will be aiming to make this partnership even stronger over the next two years and would like to thank everyone at Royal London for being such enthusiastic supporters of cricket at all levels.”
Emma Hill of Royal London said: “Our initial partnership with the ECB began at an important time in the company’s history as we re-launched the Royal London brand.
“Owing to a very successful 4 years of cricket sponsorship, we’re thrilled to be committing to the sport for another two years as we continue on our brand building journey. Like cricket, we’re a brand steeped in rich heritage and tradition and we’re excited about what we can achieve in partnership together over the next two years.”