Pharon IFA rise to fourth in FT survey

Wednesday 18th November 2020

Pharon IFA rise to fourth in FT survey

Congratulations to Club Sponsors, Canterbury’s Pharon Independent Financial Advisers Ltd, who have risen to 4th in the most recent national survey of IFAs conducted by the Financial Times.

Pharon IFA Ltd have featured in the top 100 for a number of years, but have risen up the rankings following the expansion of the Financial Times selection process to include more relevant selection criteria.  Historically such surveys have been compiled focusing specifically on factors such as size including funds under management which can be misleading.

The criteria has expanded and The Financial Times now includes more meaningful data, such as longevity of the business, number of advisers who are Chartered, the way new clients are secured and the business model – all of which secured Pharon this place.

Formed in 1973, Pharon is a privately owned company with over 30 staff.   Philanthropic giving within the community has always been at the forefront of their business plan, with beneficiaries including The Philharmonia Orchestra’s residency at The Marlowe Theatre, Canterbury Choral Society and their Youth Choir, Cricket leagues and many more.

Trust and the relationship between clients and their advisers is paramount. “Money and the protection of wealth is important to people, especially in today’s climate, and if clients trust us to look after it for them, then we must ensure that we do just that” says Nicholas O’Shea, Director at Pharon “the majority of our clients have been with us for many years and remain confident in the advice and secure in the care we provide”.

Pharon do not promote their own investments funds, they believe it is better for clients that they are completely unbiased – clients come first.

Pharon provides advice on all aspects of personal and business financial planning. They resource an internal investment department with a depth of knowledge and research capability that many IFA firms do not offer. In keeping with progressive values, they have also offered Responsible Investment Solutions for many years.