Kent County Cricket Club announce new partnership with Barretts Digital World

Wednesday 23rd April 2014

Kent County Cricket Club announce new partnership with Barretts Digital World

Kent Cricket announced today a new partnership with Canterbury based electrical shopping retailers Barretts Digital World.

The partnership, initially for a one year term, will revolve around Barretts Digital support of the Club and promotion through its various marketing channels.

One key aspect of this will include a special ‘affinity’ programme, with Members and Supporters of the County Club offered special purchasing rights. Commenting on the partnership Barretts Digital World Managing Director, Shaun Barrett, stated that, ‘we are proud to be associated with Kent Cricket and to be supporting them, as they represent the whole County in the national cricket competitions. I, and the staff, are all keen cricket followers so this is a great partnership for us. We hope the offers we make, through the Club, to Members and Supporters will be well received.’

Kent Cricket CEO, Jamie Clifford noted that, ‘Barretts Digital are a long established Kent business with a history of over 100 years trading. They have won numerous retail awards, including the prestigious Retailer of the Year award in 2011 for being the UK’s most recommended single store. Barretts Digital World also collected the accolade of Independent Retailer of the Year in 2012 and has repeated the feat again in 2013. They are a welcome addition to our family of successful Kent based companies supporting us. We appreciate the resources they have made available to the Club and will do all in that we can to encourage Kent people to take advantage of the special offers being promoted.’