Kent Cricket Lottery Launched

Monday 22nd November 2010

As part of a drive to generate more funds for youth and junior cricket, Kent County Cricket Club has launched its own Lottery. The newly launched Kent Cricket Lottery is looking to raise revenue to support the work of both the Kent Cricket Board“s programmes and the Club“s own Academy.

Commenting on the initiative, the KCB“s Director of Community Cricket, Gary Stephens, said: “The great thing about the Kent Cricket Lottery, apart from the opportunity of winning prizes, is that the money raised is used to support grass roots cricket and the development of talented players in Kent. The concept is excellent and I can see cricketers throughout the county wanting to play because cricket wins every time."

The club is hopeful that the county“s cricket supporters will dip into their pockets to support this community programme and highlights that the Lottery carries a guaranteed opportunity to win the top prize of £25,000 per week.

Kent Chief Executive Officer, Jamie Clifford, added: “For the regular lottery customer our scheme not only gives them a better chance of winning a significant prize, but, at the same time, they know where the profits are going to – helping to sustain junior and youth cricket in Kent.”

The club has appointed ClubDraw to run the Lottery. ClubDraw is the specialist sports team at Sterling Lotteries – the market leaders in providing fundraising lottery solutions to organisations throughout the UK. Sterling employs 30 staff, are members of the Lotteries Council and registered with the Gambling Commission as an External Lottery Manager. Working with nearly 200 charities and other organisations, last year the company helped raise around £40 million and paid out over £7.5 million in prizes to their members. Those lotteries range in size from very small up to 100,000 entries per draw and prizes from a few hundred pounds per draw up to £28,000.

To find out more about the Kent Cricket Lottery, which can be entered for as little as two pounds, please visit www.kentcricketlottery.co.uk. The first draw takes place on Saturday, 27 November.