Charlotte Edwards stars in Women’s Ashes ad campaign
Monday 13th July 2015
Kent and England captain Charlotte Edwards stars in a new campaign Smashing Boundaries Togetherto drive ticket sales for Women’s Ashes series, including the Kia Women's Test at Canterbury on August 11-14.
The new campaign, called Smashing Boundaries Together, features members of the England women’s team in their kits and is created to promote both the fixtures and the players as the women’s game makes an ever-greater impact.
The adverts feature symbols of the evolution of female cricket – such as white heather representing the Yorkshire White Heathers, the first ever all female cricket team.
There is also an old-fashioned white pleated skirt cast aside – illustrating just how far the game has come in recent times.
Kent and England women’s captain Charlotte Edwardssaid: "We love that the imagery has captured just how much we enjoy playing together, and how passionate we are about the women’s game continuing to move forward.
"From making my England debut in a skirt, to being a full-time professional cricketer, the strides that have been made during my career are quite remarkable, and it is great that this is reflected so strongly in the new campaign.”
The campaign also references iconic moments in feminism, such as Katherine Brunt’s nod to the famous We Can Do It! J. Howard Miller wartime propaganda poster associated with female empowerment.
There is also a placard, paying homage to the suffragettes, which reads “Wickets for Women”.
England women will be aiming to defend the Women’s Ashes this summer in the unique multi-format contest. The series begins on 21July with the first Royal London One-Day International at the County Ground in Taunton.
James Woodroof, Senior Marketing Manager at ECB, said: “With every ball of the Women’s Ashes covered live, great support from our commercial partners, and a boost from this bold new campaign, we are anticipating a record-breaking summer for the women’s game."
Australia take on Englandat The Spitfire Ground, St Lawrencein the only Women's Ashes Test Match as part of an extended Canterbury Week this summer.
Entry to the Women’s Ashes Kia Test on August 11-14 is included in Kent All Rounder and Championship Plus Memberships and is an option for Six Pack package holders.