Kent sign new four-year sponsorship deal with Shepherd Neame

Tuesday 23rd March 2010

Kent County Cricket Club is pleased to announce that it has secured a new four-year partnership with Shepherd Neame. The new agreement between the club and Britain“s oldest brewer will see the organisations continue to work together.

The newly-signed deal will see Shepherd Neame“s name appear on the Friends Provident t20 playing and
replica shirts. The tie-up also offers the brewer exclusive pouring rights at the St Lawrence Ground.

Chairman George Kennedy believes the new deal is mutually beneficial: “We are delighted to have extended our deal with Shepherd Neame for a further four years. This new agreement further outlines the tremendous appeal of Kent County Cricket Club as one of the most successful counties in the Twenty20 Cup over the last few years.”

Acting chief executive officer, Jamie Clifford, added: “We have taken a fresh approach to the club“s sponsorship for the 2010 season. Working closely with Shepherd Neame has allowed us not only to build on the already excellent relationship, but also generate greater revenues from our available rights. Their long term support is extremely reassuring in a turbulent market, and their help in maximising income extremely positive.”

Jonathan Neame, chief executive of Shepherd Neame, said: “This is tremendous news for Shepherd Neame and Kent cricket. The club provides us with a major sponsorship opportunity and we are delighted to continue our relationship with Kent Spitfires."

The club“s shirt sponsors for the LV= County Championship and Clydesdale Bank 40 will be announced shortly.

Picture:(from left to right)
Graeme Craig, Sales & Marketing Director, Shepherd Neame
George M Kennedy, CBE, Chairman Kent County Cricket Club
Jonathan Neame, Chief Executive, Shepherd Neame
Jamie Clifford, Acting CEO, Kent County Cricket Club