Kent Cricket partners with FanCraze to launch digital collectibles

Thursday 9th February 2023

Kent Cricket partners with FanCraze to launch digital collectibles

Kent Cricket is delighted to announce a new multi-year partnership with FanCraze, the world’s largest cricket NFT platform.

This historic collaboration brings Kent Cricket into the metaverse. For the first time ever, fans will be able to collect moments and player cards of their favourite county cricketers, trade with fellow collectors, play cricket strategy games, and unlock unique real-world experiences.

Kent Cricket joins 11 other English county clubs as the latest additions to FanCraze’s high-profile portfolio of partners, which include the International Cricket Council (ICC), Asian Cricket Council (ACC), SA20, Cricket West Indies (CWI), Chennai Super Kings, Delhi Capitals, Lucknow Super Giants, Rajasthan Royals, and cricket stars including Virat Kohli, Rohit Sharma, and Mahendra Singh Dhoni, amongst others.

Kent Cricket’s Director of Partnerships, Andy Griffiths, said: “We are excited to welcome FanCraze as a new Partner of Kent Cricket.

“In an ever-changing world, Cricket must remain at the forefront of new technologies and appeal to as many people as possible. By teaming up with FanCraze, we hope to inspire a new generation of Kent Cricket supporters around the world.”

Anshum Bhambri, CEO of FanCraze remarked: “We are proud to partner with Kent Cricket along with other legendary clubs across the English County ecosystem. We are excited to build a new paradigm of engagement between these storied institutions and their fans by leveraging digital assets, gamification, and money-can’t-buy experiences.”

Get your first digital collectibles at